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Marketing support · Sydney & Australia-wideMarketing support that actually gets done.
From your website and capability statement to social content, design and the written processes that keep a business running smoothly. Practical help, current tools and one person who looks after it from start to finish.
What I do
The whole
The whole
marketing toolkit.
Most small businesses don't need an agency. They need someone who understands the business and can do the work across marketing, design and documentation.
Capability statements
A professional introduction to your services, people and experience. Written, designed and ready for tenders, builders and new clients.
Graphic design
Brochures, flyers, presentations, signage artwork, templates and branded documents that look consistent wherever they're used.
Social content
Branded posts and captions that show what your business does. Planned, created and scheduled after your approval.
Policies, processes and procedures
Written policies, step-by-step procedures, checklists and templates so your team works consistently and you're ready for tenders and audits.
Google Ads and Business Profile
Google Ads campaigns set up and looked after, plus a Google Business Profile that's complete, current and easy to find.
Project showcases
Your job photos and a short conversation turned into project write-ups and content you can use in marketing and tenders.
Campaigns and presentations
Email campaigns, launches, pitch decks and client presentations, planned and produced from start to finish.
Marketing planning
A simple, realistic plan for where to focus your time and budget, with tasks you can actually tick off.
How I work
Practical first.
Useful work, not busywork
Every task should help you win work, save time or look more professional. If something won't make a difference for your business, I'll tell you.
Current tools and technology
I use up-to-date design, website and AI tools where they genuinely help. That keeps the work efficient, and every piece is still checked by me.
Joined-up thinking
Your website, capability statement, tenders and social content should all tell the same story. Because I handle all of them, they will.
One point of contact
You work directly with me. No account managers, no handovers and no explaining your business twice.
Marketing packages
Projects or
Projects or
monthly support.
Start with a single project or set up regular support. The scope and fee are confirmed in writing before any work starts.
One-off projects
Policies and procedures
From$500AUD
Documented policies, processes and templates that match how your business really works.
- Review of what you already have
- Policies and step-by-step procedures
- Checklists and templates
- Consistent, branded formatting
Capability statement
From$600AUD
Your services, people and experience in a designed document ready to share.
- Information session with you
- Written and designed in your branding
- Print-ready PDF and editable version
- 2 rounds of revisions
Small business website
From$1,000AUD
A clear, fast website that explains what you do and makes it easy to get in touch.
- Up to 5 pages, written for you
- Mobile-friendly and fast to load
- Set up so Google can find each page
- Enquiry form and contact details
Monthly support
Essentials
From$1,500AUD / month
Regular content and a well-kept online presence.
- Monthly social posts and captions
- Google Business Profile updates
- Small website updates
- Monthly check-in
Growth
From$2,500AUD / month
Content plus the design and marketing tasks that keep getting pushed back.
- Everything in Essentials
- Design work: flyers, presentations, templates
- Project showcases from your job photos
- Email or campaign support
Partner
From$3,500AUD / month
An agreed monthly allocation for ongoing marketing, like having someone in-house.
- Everything in Growth
- Google Ads set-up and management
- Marketing planning and reporting
- Priority turnaround
Prices are a starting point. The final scope, fee and timing are confirmed with you before work starts. Advertising spend (for example Google Ads), printing, stock images and software subscriptions are paid by you directly. GST treatment will be confirmed with your quote.
An example of the work
What goes into a
What goes into a
capability statement.
A capability statement is often the first document a builder, council or new client sees. Here's the structure I typically work to. It's an illustrative outline, not a client's document.
Illustrative outline · Capability statement
Your business, on two to four pages
- Who you areA short, specific introduction: what you do, where and for whom.
- Core servicesThe work you want more of, described in the buyer's language.
- Why choose youWhat sets you apart, backed by facts rather than slogans.
- Project experienceA selection of relevant jobs with photos, scope and outcome.
- People, licences and equipmentKey team members, qualifications, insurances and plant.
- Systems and complianceSafety, quality and environmental management in brief.
- Contact detailsWho to call, with ABN and business details.
Getting started
The process
- 01
A quick conversation
By email, phone or Zoom. What you need, your deadline and what you already have.
- 02
Scope and fee in writing
Exactly what's included, what I need from you and when it will be delivered.
- 03
Create, review, finish
I do the work. You review and approve it before anything goes live or out the door.
Questions
Marketing support FAQs
Do I need to sign up for a monthly package?
No. You can book a one-off project, such as a capability statement or website, or choose monthly support if you'd like regular help.
Can you build a website for my business?
Yes. I build straightforward, fast websites for small and trade businesses, write the content, and set them up so they can be found on Google.
What do you mean by policies and processes?
Written documents that explain how your business works: policies, procedures, checklists and templates. They help with onboarding, consistency and tender or prequalification requirements.
Do you use AI and other new tools?
Yes, where it genuinely saves time or improves the result. It keeps the work efficient. Everything is checked by me and written to suit your business.
Where are you based?
I'm based in Sydney. Work is completed remotely, so I can support businesses anywhere in Australia.
Free guides
Helpful reading
Practical advice you can use straight away, whether or not we work together. See all guides.
Marketing and operations · 6 min read
What to include in a capability statement
A practical guide for trade and service businesses: what a capability statement is, the sections to include, how long it should be and the mistakes to avoid.
Read the guide Marketing and operations · 7 min readThe policies and procedures every trade business should have written down
Which policies and procedures a small trade business should document, why tenders and builders ask for them, and how to write them so your team actually uses them.
Read the guideMarketing piling up?
Tell me what's on your list. I'll suggest where to start and what it will cost.